Brand Strategy: Page 2

  • People walking past a Sephora store.
    Image attribution tooltip
    Daphne Howland/Marketing Dive
    Image attribution tooltip

    Sephora cozies up to beauty creators with new affiliate program

    My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.

    By • Sept. 23, 2025
  • Taco Bell's $5, $7 and $9 luxe boxes. Each combo meal contains several items, a side and a drink.
    Image attribution tooltip
    Courtesy of Taco Bell
    Image attribution tooltip

    Taco Bell promotes marketing execs to take US success global

    CMO Taylor Montgomery was promoted to global chief brand officer and will be succeeded by Luis Restrepo, vice president of brand and product marketing.

    By Aneurin Canham-Clyne • Sept. 22, 2025
  • Explore the Trendline➔
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip
    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
  • Kordell Beckham in a Temptations ad
    Image attribution tooltip
    Courtesy of Mars Petcare US
    Image attribution tooltip

    Temptations, People honor hot cat dads in Sexiest Man Alive issue

    The Mars Petcare brand is sponsoring a new category in the reader’s choice version of the special issue that tends to generate online chatter.

    By • Sept. 22, 2025
  • Lee Jeans' "Built Like Lee" campaign imagery
    Image attribution tooltip
    Courtesy of Kontoor Brands
    Image attribution tooltip

    How Lee’s new brand platform reasserts its denim authority

    “Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.

    By • Sept. 22, 2025
  • Business team in a modern office discussing data analytics and artificial intelligence.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Opinion

    Why the advertising industry can’t wait for responsible AI guidelines

    If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

    By Kevin Alvero • Sept. 22, 2025
  • Bubly Apple Bottoms jeans
    Image attribution tooltip
    Courtesy of Bubly
    Image attribution tooltip

    PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration

    The social-first campaign was created by PepsiCo’s in-house agency and includes paid support across social and influencer collaborations.

    By • Sept. 19, 2025
  • Hands hold the vinyl collaboration between The Weeknd and Nespresso, with the disc peaking out of the grey slip cover.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Nespresso blends culture, family and coffee with Amazon-driven campaign

    The collaboration with The Weeknd includes a coffee-ground-infused record, strategic ad placements and other immersive elements.

    By • Sept. 19, 2025
  • Boxes of sugary cereal in a store.
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    General Mills outlines marketing spend increase to help return to growth

    Cinnamon Toast Crunch’s “Must Cinnadust” campaign generated a 500% increase in social engagement and drove growth, the company reported.

    By • Sept. 18, 2025
  • Image of phone showing Aldi's Instagram page
    Image attribution tooltip
    Peyton Bigora/Marketing Dive
    Image attribution tooltip

    How Aldi revamped its social media strategy — and why it’s working

    The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.

    By Peyton Bigora • Sept. 18, 2025
  • Rendering of IKEA experience inside Best Buy store
    Image attribution tooltip
    Courtesy of Best Buy
    Image attribution tooltip

    Best Buy builds retail media chops with in-store takeovers, sports deals

    The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

    By • Sept. 18, 2025
  • Shaquille O'Neal appears in an ad for Carvana
    Image attribution tooltip
    Courtesy of Carvana
    Image attribution tooltip

    Carvana gives keys to Shaq for AI-powered brand takeover campaign

    Shaquille O’Neal voices an artificial intelligence-powered “Shaqbot” assistant as part of an effort that rebrands the company as “Shaqvana.”

    By • Sept. 17, 2025
  • A painted bottle of Modelo sits on a table infront of a blue six pack which is missing a bear. The background is blurred and a paint palette sits in the foreground.
    Image attribution tooltip
    Courtesy of Constellation Brands
    Image attribution tooltip

    Modelo honors Hispanic community to celebrate 100th anniversary

    The campaign includes out-of-home advertising, experiences and custom bottles, and comes as the brand struggles to maintain its core consumer base.

    By • Sept. 16, 2025
  • Taco Bell drive-through
    Image attribution tooltip
    Courtesy of Yum Brands
    Image attribution tooltip

    How Yum’s AI factory supercharges marketing at Taco Bell and beyond

    Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.

    By • Sept. 16, 2025
  • An imae of a white and beige restaurant with red awnings. The center is a logo of a person wearing glasses.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    KFC hires Wingstop marketer as CMO to fire up comeback plan

    Melissa Cash takes over at the Yum chain for Catherine Tan-Gillespie, who was promoted to president in April.

    By • Sept. 15, 2025
  • Journeys' "Life on Loud" brand platform imagery
    Image attribution tooltip
    Courtesy of Journeys
    Image attribution tooltip

    Journeys remixes ‘90s hit for debut of ‘Life on Loud’ brand platform

    A reimagining of New Radicals’ “You Get What You Give” includes a music video that features micro- and mid-level influencers as background actors.

    By • Sept. 15, 2025
  • A standup comedian performs in a JCPenney ad
    Image attribution tooltip
    Courtesy of JCPenney
    Image attribution tooltip
    Q&A

    How JCPenney is preparing for the holidays with laugh-out-loud deals

    Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

    By • Sept. 12, 2025
  • A person eats Häagen-Dazs in a car
    Image attribution tooltip
    Courtesy of Häagen-Dazs
    Image attribution tooltip

    How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

    The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its “Slow” message.

    By • Sept. 11, 2025
  • Wild Turkey campaign imagery for “When you Know It’s Right, Don’t Change a Damn Thing”
    Image attribution tooltip
    Courtesy of Wild Turkey
    Image attribution tooltip

    Wild Turkey nods to its roots in global ads targeting next-gen drinkers

    “When You Know It’s Right, Don’t Change a Damn Thing” highlights how the bourbon brand has stayed true to its heritage instead of embracing fads.

    By • Sept. 9, 2025
  • "Kittle Things" imagery.
    Image attribution tooltip
    Courtesy of DAZN
    Image attribution tooltip

    T-Mobile taps into NFL hype as top sponsor of George Kittle series

    “Kittle Things,” an original show from sports entertainment platform DAZN, has also drawn sponsorships from Little Caesars, Lysol and PrizePicks. 

    By • Sept. 9, 2025
  • Pampers
    Image attribution tooltip
    Courtesy of Pampers
    Image attribution tooltip

    Pampers prioritizes emotional storytelling for new campaign, brand ethos

    Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements like influencer partnerships.

    By • Sept. 8, 2025
  • A person on a smartphone walks by a Shake Shack restaurant
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    How Shake Shack removes friction between web traffic and app downloads

    As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.

    By • Sept. 8, 2025
  • child with soccer ball
    Image attribution tooltip

     

    Istock.com / Frazao Studio Latino

    Image attribution tooltip
    Sponsored by SheerID

    From stadium to screen: How marketers can capture Gen Alpha’s loyalty at the biggest game of 2026

    The world’s biggest game is their debut. Learn how to capture Gen Alpha’s loyalty.

    By Lara Compton, SVP, Marketing, SheerID • Sept. 8, 2025
  • LeBron James plays basketball in a Nike ad
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

    The effort, created by longtime agency Wieden+Kennedy Portland, furthers the brand’s work to realign around sports and encourage young athletes.

    By • Sept. 4, 2025
  • Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City.
    Image attribution tooltip
    Michael M. Santiago via Getty Images
    Image attribution tooltip

    American Eagle’s celebrity marketing drew outcry — and new customers

    The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.

    By • Sept. 4, 2025
  • Peach & Lily's New York City pop-up event celebrating its summer 2025 product launch.
    Image attribution tooltip
    Courtesy of Peach & Lily
    Image attribution tooltip

    Inside Peach & Lily’s unconventional influencer marketing strategy

    The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.

    By • Sept. 4, 2025