Video
-
Courtesy of General Mills
General Mills doubles down on snackable content with sketch series
“The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle.
By Peter Adams • Oct. 2, 2025 -
Scott Olson via Getty Images
DraftKings bets on NBCU’s wide sports reach with multiyear ad deal
The deal grants the betting platform exclusive integrations and digital sponsorships across sports properties including the NFL and NBA.
By Jessica Hammers • Sept. 30, 2025 -
Courtesy of Athletic Brewing
Athletic Brewing makes a play for nonalcoholic beer this football season
To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.
By Sara Karlovitch • Sept. 29, 2025 -
Joe Raedle via Getty Images
AB InBev teams with Netflix for co-branded campaigns around live events
The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts.
By Sara Karlovitch • Sept. 23, 2025 -
Courtesy of Kontoor Brands
How Lee’s new brand platform reasserts its denim authority
“Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.
By Jessica Hammers • Sept. 22, 2025 -
Getty Images
YouTube simplifies brand, creator partnerships with new solutions
A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.
By Aaron Baar • Sept. 18, 2025 -
Permission granted by Amazon Ads
Amazon debuts AI ‘creative partner’ to aid with campaign development
Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.
By Peter Adams • Sept. 17, 2025 -
Courtesy of Journeys
Journeys remixes ‘90s hit for debut of ‘Life on Loud’ brand platform
A reimagining of New Radicals’ “You Get What You Give” includes a music video that features micro- and mid-level influencers as background actors.
By Jessica Hammers • Sept. 15, 2025 -
Courtesy of Mary Kay
Mary Kay combats brand myths with social media series targeting Gen Z
“Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for grandmas?”
By Jessica Hammers • Sept. 11, 2025 -
Permission granted by Netflix
Netflix ads come to Amazon DSP as streaming race evolves
Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s dominant ad-tech stature.
By Peter Adams • Sept. 9, 2025 -
Courtesy of DAZN
T-Mobile taps into NFL hype as top sponsor of George Kittle series
“Kittle Things,” an original show from sports entertainment platform DAZN, has also drawn sponsorships from Little Caesars, Lysol and PrizePicks.
By Jessica Hammers • Sept. 9, 2025 -
Courtesy of Constellation Brands
Modelo doubles down on college football marketing to reach sports fans
Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on the hunt for diehard fans.
By Sara Karlovitch • Sept. 4, 2025 -
Permission granted by Pepsi
Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant
New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will be translated to real tailgate experiences.
By Peter Adams • Updated Sept. 3, 2025 -
Courtesy of Dr Pepper
Keurig Dr. Pepper bets big on college football with help from Disney
Mixed reality elements from the Dr. Pepper “Fansville” episodic campaign will be integrated into live college football broadcasts on ESPN and ABC.
By Aaron Baar • Sept. 2, 2025 -
Courtesy of Archer
Archer’s first national ad campaign pledges to ‘Stick to Real’
The meat snack maker founded in 2011 is building off an extensive brand refresh and 90% surge in sales with ads that challenge modern absurdity.
By Peter Adams • Updated Aug. 28, 2025 -
Courtesy of TikTok
TikTok spotlights its influence on music culture for global campaign
“See Where Music Takes You” includes a spot set to “Love Me Not,” the hit song by Ravyn Lenae, whose success on TikTok helped launch her career.
By Jessica Hammers • Aug. 28, 2025 -
Courtesy of CarMax
CarMax ditches longtime tagline, repositions brand around omnichannel
The “pivotal” brand shift includes ads featuring a comedic house band singing about how CarMax lets customers shop the way they “wanna.”
By Peter Adams • Aug. 25, 2025 -
Courtesy of White Castle
White Castle sponsors NIL-focused podcast to engage football fans
The series hosted by sibling football standouts Caleb and Josh Downs will unpack viral trends and the intricacies of brand building.
By Jessica Hammers • Aug. 25, 2025 -
Joe Raedle via Getty Images
Walmart’s booming ad business provides ‘flexibility’ amid tariff impact
Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.
By Peter Adams • Aug. 22, 2025 -
Courtesy of DoorDash
DoorDash boosts college football marketing with seasonal rewards, events
A digital spot from in-house studio Superette promotes DoorDash Streaks, a program that rewards app users who order on Saturdays.
By Jessica Hammers • Aug. 21, 2025 -
Courtesy of Gap
Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign
“Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.
By Jessica Hammers • Updated Aug. 19, 2025 -
Getty Images
Streaming continues ad revenue gain on linear TV, study says
Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.
By Aaron Baar • Aug. 18, 2025 -
Retrieved from Reeses YouTube on August 15, 2025
Reese’s responds to Taylor Swift album news with advertising agility
The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.
By Peter Adams • Aug. 15, 2025 -
Christopher Furlong via Getty Images
Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film
Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.
By Peter Adams • Aug. 13, 2025 -
Retrieved from Boiler Room on August 12, 2025
Patrón takes a shot on dance music culture with Boiler Room partnership
The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its premium bottling.
By Chris Kelly • Aug. 13, 2025
