Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
2100 articles by Peter Adams
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Kraft Heinz CMO on being culturally nimble without losing brand equity
Oct. 7, 2025 -
American Express debuts ad network boasting contextual targeting prowess
Oct. 6, 2025 -
Starbucks ties in-store experiences, rewards to new Taylor Swift album
Oct. 3, 2025 -
General Mills doubles down on snackable content with sketch series
Oct. 2, 2025 -
Mastercard makes bigger grab for commerce media dollars with new network
Oct. 1, 2025 -
Target plots retail, marketing blitz around ‘Stranger Things’ final season
Oct. 1, 2025 -
Omnicom, IPG agree to finalized FTC order with stricter ad rules
Sept. 29, 2025 -
Motto by Hilton gives travelers ‘main character energy’ in social series
Sept. 26, 2025 -
Global ad spend to rise faster than expected amid digital boom: WARC
Sept. 25, 2025 -
Oreo transforms crosswalks into cookies to spur impulse purchases
Sept. 24, 2025 -
Digital ad spending outlook dims as tariff impact intensifies: report
Sept. 23, 2025 -
Temptations, People honor hot cat dads in Sexiest Man Alive issue
Sept. 22, 2025 -
Amazon debuts AI ‘creative partner’ to aid with campaign development
Sept. 17, 2025 -
Warner Bros. Discovery, Nielsen deepen measurement partnership
Sept. 15, 2025 -
Why marketers still struggle to capitalize on in-store retail media
Sept. 15, 2025 -
Google grows stake in retail media advertising with Criteo partnership
Sept. 11, 2025 -
Netflix ads come to Amazon DSP as streaming race evolves
Sept. 9, 2025 -
PubMatic sues Google as challenges to ad-tech dominance mount
Sept. 8, 2025 -
Pampers prioritizes emotional storytelling for new campaign, brand ethos
Sept. 8, 2025 -
American Eagle’s celebrity marketing drew outcry — and new customers
Sept. 4, 2025 -
How legacy CPG brands can crack the social-first marketing code
Sept. 3, 2025 -
Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant
Sept. 3, 2025 -
Johnnie Walker strikes a bolder note with Sabrina Carpenter partnership
Sept. 2, 2025 -
Archer’s first national ad campaign pledges to ‘Stick to Real’
Aug. 28, 2025 -
American Eagle’s Travis Kelce collab extends celebrity-led marketing streak
Aug. 27, 2025