Marketing Dive - Latest News

How Molson Coors, PepsiCo operationalize rapid, relevant culture plays

Chris Kelly — Tue, 07 Oct 2025 12:00:00 -0400

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week New York.

Why brands should stand firm on their values despite the fear of backlash

Jessica Hammers — Tue, 07 Oct 2025 10:16:00 -0400

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

From keyword to dialogue: How Hyundai optimizes for AI-driven search

Sara Karlovitch — Tue, 07 Oct 2025 08:44:23 -0400

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide.

Kraft Heinz CMO on being culturally nimble without losing brand equity

Peter Adams — Tue, 07 Oct 2025 08:00:00 -0400

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.

Huge expands AI creative capabilities with Both&Yes acquisition

Aaron Baar — Mon, 06 Oct 2025 10:47:00 -0400

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

Inside CeraVe’s social-first partnership with the NBA

Chris Kelly — Mon, 06 Oct 2025 09:16:00 -0400

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

American Express debuts ad network boasting contextual targeting prowess

Peter Adams — Mon, 06 Oct 2025 09:00:00 -0400

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

Beyond Black Friday: Maximizing holiday performance through affiliate marketing

Rakuten Advertising — Mon, 06 Oct 2025 05:00:00 -0400

Holiday 2025 has new rules. See what will really move the needle this peak season.

Starbucks ties in-store experiences, rewards to new Taylor Swift album

Peter Adams — Fri, 03 Oct 2025 10:35:00 -0400

The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the largest global listening party.”

Cracker Barrel sacks brand consultancy, shuffles leadership

Julie Littman — Fri, 03 Oct 2025 10:13:00 -0400

The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to a strategy reversal.