Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
598 articles by Sara Karlovitch
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From keyword to dialogue: How Hyundai optimizes for AI-driven search
Oct. 7, 2025 -
Lunazul Tequila expands NBA presence with team tie-ups, Shaq podcast
Oct. 3, 2025 -
Athletic Brewing makes a play for nonalcoholic beer this football season
Sept. 29, 2025 -
Gen Alpha’s $5.46T economic impact: Here’s what the numbers say
Sept. 26, 2025 -
AB InBev teams with Netflix for co-branded campaigns around live events
Sept. 23, 2025 -
Nespresso blends culture, family and coffee with Amazon-driven campaign
Sept. 19, 2025 -
Modelo honors Hispanic community to celebrate 100th anniversary
Sept. 16, 2025 -
Holiday shoppers expect less discounts in 2025: Here’s what the numbers say
Sept. 12, 2025 -
Wild Turkey nods to its roots in global ads targeting next-gen drinkers
Sept. 9, 2025 -
Modelo doubles down on college football marketing to reach sports fans
Sept. 4, 2025 -
Bud Light touts ultimate tailgating machine with ‘90s-style infomercial
Aug. 28, 2025 -
Jersey Mike’s pits Eli Manning against Danny DeVito in NFL activation
Aug. 27, 2025 -
Marketing to American soccer fans: Here’s what the numbers say
Aug. 21, 2025 -
Bulleit partners with First We Feast for content series about risk takers
Aug. 21, 2025 -
Fiverr showcases AI-produced videos for tapping into viral trends
Aug. 20, 2025 -
Why Voodoo Ranger engages board game fans to build awareness
Aug. 13, 2025 -
DEI pushback affects LGBTQ+ marketing: Here’s what the numbers say
Aug. 8, 2025 -
Loyalty programs with active communities appeal to Gen Z, study finds
Aug. 8, 2025 -
Neutrogena taps into ‘steamy’ #BookTok trend with sultry short stories
Aug. 5, 2025 -
Lunchables boasts its cool factor for back-to-school campaign
July 31, 2025 -
Geico stretches marketing reach with 8 campaigns across 7 offerings
July 29, 2025 -
Streaming and sports marketing: Here’s what the numbers say
July 25, 2025 -
Taco Bell boosts fan-created mobile orders with free advertising
July 24, 2025 -
Dairy farmers cultivate Gen Z fans on Fortnite
July 22, 2025 -
Over half of ad buyers are using generative AI for video creation: IAB
July 18, 2025