Creative

  • Panelists at Advertising Week New York
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    Permission granted by Shutterstock for Advertising Week New York
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    How Molson Coors, PepsiCo operationalize rapid, relevant culture plays

    Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week New York.

    By • Oct. 7, 2025
  • Alan Ritchson in an ad for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Column

    Campaign Trail: Dr. Squatch makes masculinity fun again in ‘Manlandia’

    The Unilever-owned men’s grooming brand tapped hunky “Reacher” star Alan Ritchson to address male malaise.

    By • Oct. 3, 2025
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A man holds a plate of Totino's pizza rolls
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    Courtesy of General Mills
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    General Mills doubles down on snackable content with sketch series

    “The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle. 

    By • Oct. 2, 2025
  • Person wears Oura ring in a car
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    Courtesy of Oura
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    How Oura keys into self-expression to reach Gen Z, millennials

    The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.

    By • Oct. 2, 2025
  • A Qdoba storefront
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    Retrieved from Qdoba on October 02, 2025
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    Q&A

    Qdoba’s new CMO on turning the fast-casual chain into a national brand

    As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly appointed CMO Jon Burke explains.

    By • Oct. 2, 2025
  • An old TV displays the Target logo against a white background
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    Permission granted by Target
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    Target plots retail, marketing blitz around ‘Stranger Things’ final season

    Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.

    By • Oct. 1, 2025
  • Leighton Meester as Lady Godiva for a Godiva campaign
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    Courtesy of Godiva
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    Godiva taps Leighton Meester for brand reset ahead of 100th anniversary

    The Belgian chocolate brand’s global campaign features the “Gossip Girl” star and spans CTV, OOH, billboards, digital, social and influencer elements.

    By • Sept. 30, 2025
  • Doritos Stranger Things telethon
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    Courtesy of PepsiCo
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    Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season

    David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.

    By • Sept. 29, 2025
  • Athletic Brewing
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    Courtesy of Athletic Brewing
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    Athletic Brewing makes a play for nonalcoholic beer this football season

    To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.

    By • Sept. 29, 2025
  • Motto by Hilton campaign
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    Courtesy of Motto by Hilton
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    Motto by Hilton gives travelers ‘main character energy’ in social series

    Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

    By • Sept. 26, 2025
  • Maxwell House Apartment rebrand with social posts
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    Courtesy of Kraft Heinz
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    In this economy!? Maxwell House rebrands as Maxwell Apartment

    The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40.

    By • Sept. 25, 2025
  • Various activations as part of an Essentia Water campaign
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    Courtesy of Nestlé USA
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    How Essentia pushes past category cliches with its New York takeover

    Created by Droga5, the Nestlé brand’s new campaign includes videos, out-of-home ads, experiential activations and influencer collaborations.

    By • Sept. 25, 2025
  • Oreo out-of-home ad
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    Courtesy of VML
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    Oreo transforms crosswalks into cookies to spur impulse purchases

    The Mondelez brand and agency VML decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers.

    By • Sept. 24, 2025
  • Kellanova portfolio
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    Courtesy of Kellanova
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    How Kellanova uses AI to predict creative performance and drive KPIs

    The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance and media ROI.

    By • Sept. 24, 2025
  • Kordell Beckham in a Temptations ad
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    Courtesy of Mars Petcare US
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    Temptations, People honor hot cat dads in Sexiest Man Alive issue

    The Mars Petcare brand is sponsoring a new category in the reader’s choice version of the special issue that tends to generate online chatter.

    By • Sept. 22, 2025
  • Lee Jeans' "Built Like Lee" campaign imagery
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    Courtesy of Kontoor Brands
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    How Lee’s new brand platform reasserts its denim authority

    “Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.

    By • Sept. 22, 2025
  • Bubly Apple Bottoms jeans
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    Courtesy of Bubly
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    PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration

    The social-first campaign was created by PepsiCo’s in-house agency and includes paid support across social and influencer collaborations.

    By • Sept. 19, 2025
  • Tom Holland in a Lego ad
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    Courtesy of Lego
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    Column

    Campaign Trail: Lego transforms Tom Holland to celebrate creativity

    The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

    By • Sept. 19, 2025
  • Hands hold the vinyl collaboration between The Weeknd and Nespresso, with the disc peaking out of the grey slip cover.
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    Courtesy of Amazon
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    Nespresso blends culture, family and coffee with Amazon-driven campaign

    The collaboration with The Weeknd includes a coffee-ground-infused record, strategic ad placements and other immersive elements.

    By • Sept. 19, 2025
  • Image of phone showing Aldi's Instagram page
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    Peyton Bigora/Marketing Dive
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    How Aldi revamped its social media strategy — and why it’s working

    The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.

    By Peyton Bigora • Sept. 18, 2025
  • Shaquille O'Neal appears in an ad for Carvana
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    Courtesy of Carvana
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    Carvana gives keys to Shaq for AI-powered brand takeover campaign

    Shaquille O’Neal voices an artificial intelligence-powered “Shaqbot” assistant as part of an effort that rebrands the company as “Shaqvana.”

    By • Sept. 17, 2025
  • A painted bottle of Modelo sits on a table infront of a blue six pack which is missing a bear. The background is blurred and a paint palette sits in the foreground.
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    Courtesy of Constellation Brands
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    Modelo honors Hispanic community to celebrate 100th anniversary

    The campaign includes out-of-home advertising, experiences and custom bottles, and comes as the brand struggles to maintain its core consumer base.

    By • Sept. 16, 2025
  • Journeys' "Life on Loud" brand platform imagery
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    Courtesy of Journeys
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    Journeys remixes ‘90s hit for debut of ‘Life on Loud’ brand platform

    A reimagining of New Radicals’ “You Get What You Give” includes a music video that features micro- and mid-level influencers as background actors.

    By • Sept. 15, 2025
  • A person eats Häagen-Dazs in a car
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    Courtesy of Häagen-Dazs
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    How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

    The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its “Slow” message.

    By • Sept. 11, 2025
  • Wild Turkey campaign imagery for “When you Know It’s Right, Don’t Change a Damn Thing”
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    Courtesy of Wild Turkey
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    Wild Turkey nods to its roots in global ads targeting next-gen drinkers

    “When You Know It’s Right, Don’t Change a Damn Thing” highlights how the bourbon brand has stayed true to its heritage instead of embracing fads.

    By • Sept. 9, 2025