Social Media

  • CeraVe NBA partnership
    Image attribution tooltip
    Courtesy of CeraVe
    Image attribution tooltip

    Inside CeraVe’s social-first partnership with the NBA

    The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

    By • Oct. 6, 2025
  • A Starbucks remade as a "Starbies"
    Image attribution tooltip
    Courtesy of Starbucks
    Image attribution tooltip

    Starbucks ties in-store experiences, rewards to new Taylor Swift album

    The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the largest global listening party.”

    By • Oct. 3, 2025
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • A pedestrian walks in front of the Meta headquarters.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Meta streamlines AI use for brands with new business agent, creative tools

    Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

    By • Oct. 2, 2025
  • A man holds a plate of Totino's pizza rolls
    Image attribution tooltip
    Courtesy of General Mills
    Image attribution tooltip

    General Mills doubles down on snackable content with sketch series

    “The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle. 

    By • Oct. 2, 2025
  • Person wears Oura ring in a car
    Image attribution tooltip
    Courtesy of Oura
    Image attribution tooltip

    How Oura keys into self-expression to reach Gen Z, millennials

    The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.

    By • Oct. 2, 2025
  • The TikTok app is displayed on an Apple iPhone.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Sociable: Will the US government manipulate TikTok’s algorithms?

    Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.

    By Andrew Hutchinson • Oct. 2, 2025
  • Rear view wide shot of a woman sitting working at a computer in an office in Newcastle Upon Tyne, North East England. She has her hands behind her head as she stretches, looking at the screen.
    Image attribution tooltip
    SolStock via Getty Images
    Image attribution tooltip

    Lower-funnel marketing accelerates amid flagging economy, IAB finds

    With tariff fears growing, IAB revised its 2025 ad spend forecast down. 

    By Aaron Baar • Sept. 29, 2025
  • Athletic Brewing
    Image attribution tooltip
    Courtesy of Athletic Brewing
    Image attribution tooltip

    Athletic Brewing makes a play for nonalcoholic beer this football season

    To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.

    By • Sept. 29, 2025
  • Motto by Hilton campaign
    Image attribution tooltip
    Courtesy of Motto by Hilton
    Image attribution tooltip

    Motto by Hilton gives travelers ‘main character energy’ in social series

    Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

    By • Sept. 26, 2025
  • A phone screen shows social media apps.
    Image attribution tooltip
    Buda Mendes via Getty Images
    Image attribution tooltip

    Global ad spend to rise faster than expected amid digital boom: WARC

    A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.

    By • Sept. 25, 2025
  • Maxwell House Apartment rebrand with social posts
    Image attribution tooltip
    Courtesy of Kraft Heinz
    Image attribution tooltip

    In this economy!? Maxwell House rebrands as Maxwell Apartment

    The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40.

    By • Sept. 25, 2025
  • Various activations as part of an Essentia Water campaign
    Image attribution tooltip
    Courtesy of Nestlé USA
    Image attribution tooltip

    How Essentia pushes past category cliches with its New York takeover

    Created by Droga5, the Nestlé brand’s new campaign includes videos, out-of-home ads, experiential activations and influencer collaborations.

    By • Sept. 25, 2025
  • Kellanova portfolio
    Image attribution tooltip
    Courtesy of Kellanova
    Image attribution tooltip

    How Kellanova uses AI to predict creative performance and drive KPIs

    The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance and media ROI.

    By • Sept. 24, 2025
  • Two people walk in front of a store with a fashion display in the windows.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    Digital ad spending outlook dims as tariff impact intensifies: report

    Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower than prior forecasts.

    By • Sept. 23, 2025
  • Lee Jeans' "Built Like Lee" campaign imagery
    Image attribution tooltip
    Courtesy of Kontoor Brands
    Image attribution tooltip

    How Lee’s new brand platform reasserts its denim authority

    “Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.

    By • Sept. 22, 2025
  • Bubly Apple Bottoms jeans
    Image attribution tooltip
    Courtesy of Bubly
    Image attribution tooltip

    PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration

    The social-first campaign was created by PepsiCo’s in-house agency and includes paid support across social and influencer collaborations.

    By • Sept. 19, 2025
  • an influencer doing a make up tutorial on camera
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    YouTube simplifies brand, creator partnerships with new solutions

    A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.

    By Aaron Baar • Sept. 18, 2025
  • Image of phone showing Aldi's Instagram page
    Image attribution tooltip
    Peyton Bigora/Marketing Dive
    Image attribution tooltip

    How Aldi revamped its social media strategy — and why it’s working

    The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.

    By Peyton Bigora • Sept. 18, 2025
  • Meta Brand Summit 2025 product updates
    Image attribution tooltip
    Courtesy of Meta
    Image attribution tooltip

    Meta deepens AI focus for latest suite of brand advertiser solutions

    The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.

    By • Sept. 11, 2025
  • Mary Kay's "Miss Conceptions"
    Image attribution tooltip
    Courtesy of Mary Kay
    Image attribution tooltip

    Mary Kay combats brand myths with social media series targeting Gen Z

    “Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for grandmas?”

    By • Sept. 11, 2025
  • "Kittle Things" imagery.
    Image attribution tooltip
    Courtesy of DAZN
    Image attribution tooltip

    T-Mobile taps into NFL hype as top sponsor of George Kittle series

    “Kittle Things,” an original show from sports entertainment platform DAZN, has also drawn sponsorships from Little Caesars, Lysol and PrizePicks. 

    By • Sept. 9, 2025
  • Pampers
    Image attribution tooltip
    Courtesy of Pampers
    Image attribution tooltip

    Pampers prioritizes emotional storytelling for new campaign, brand ethos

    Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements like influencer partnerships.

    By • Sept. 8, 2025
  • Snap app ad product
    Image attribution tooltip
    Courtesy of Snap
    Image attribution tooltip

    Snap’s new app ad formats aim to lower CPAs, drive reach

    Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without leaving the app. 

    By Aaron Baar • Sept. 4, 2025
  • Peach & Lily's New York City pop-up event celebrating its summer 2025 product launch.
    Image attribution tooltip
    Courtesy of Peach & Lily
    Image attribution tooltip

    Inside Peach & Lily’s unconventional influencer marketing strategy

    The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.

    By • Sept. 4, 2025
  • Close-up of a mobile phone recording a young woman vlog preparing salad in kitchen at home
    Image attribution tooltip
    FG Trade Latin via Getty Images
    Image attribution tooltip
    Deep Dive

    How legacy CPG brands can crack the social-first marketing code

    Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.

    By • Sept. 3, 2025