Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
1065 articles by Chris Kelly
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How Molson Coors, PepsiCo operationalize rapid, relevant culture plays
Oct. 7, 2025 -
Inside CeraVe’s social-first partnership with the NBA
Oct. 6, 2025 -
Campaign Trail: Dr. Squatch makes masculinity fun again in ‘Manlandia’
Oct. 3, 2025 -
How Oura keys into self-expression to reach Gen Z, millennials
Oct. 2, 2025 -
Qdoba’s new CMO on turning the fast-casual chain into a national brand
Oct. 2, 2025 -
Godiva taps Leighton Meester for brand reset ahead of 100th anniversary
Sept. 30, 2025 -
Horizon Media, Havas form joint venture to woo global marketers
Sept. 29, 2025 -
Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season
Sept. 29, 2025 -
In this economy!? Maxwell House rebrands as Maxwell Apartment
Sept. 25, 2025 -
How Essentia pushes past category cliches with its New York takeover
Sept. 25, 2025 -
How Kellanova uses AI to predict creative performance and drive KPIs
Sept. 24, 2025 -
PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration
Sept. 19, 2025 -
Campaign Trail: Lego transforms Tom Holland to celebrate creativity
Sept. 19, 2025 -
General Mills outlines marketing spend increase to help return to growth
Sept. 18, 2025 -
Carvana gives keys to Shaq for AI-powered brand takeover campaign
Sept. 17, 2025 -
How Yum’s AI factory supercharges marketing at Taco Bell and beyond
Sept. 16, 2025 -
KFC hires Wingstop marketer as CMO to fire up comeback plan
Sept. 15, 2025 -
How JCPenney is preparing for the holidays with laugh-out-loud deals
Sept. 12, 2025 -
How Häagen-Dazs evolved its Super Bowl campaign into a brand platform
Sept. 11, 2025 -
Why DSW teamed with Epsilon to bring footwear brands to retail media
Sept. 10, 2025 -
Inside the Empower-Ocean merger that formed a $1.5B indie media agency
Sept. 8, 2025 -
How Shake Shack removes friction between web traffic and app downloads
Sept. 8, 2025 -
Campaign Trail: How a SaaS firm used AI to turn clients into ad stars
Sept. 5, 2025 -
Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes
Sept. 4, 2025 -
Why Checkers and Rally’s are keeping the pedal to the metal on value
Sept. 4, 2025