The Latest
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Courtesy of Starbucks
Starbucks ties in-store experiences, rewards to new Taylor Swift album
The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the largest global listening party.”
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Sponsored by Rakuten AdvertisingBeyond Black Friday: Maximizing holiday performance through affiliate marketing
Holiday 2025 has new rules. See what will really move the needle this peak season.
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simarik via Getty Images
Huge expands AI creative capabilities with Both&Yes acquisition
Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.
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Courtesy of Dr. Squatch
ColumnCampaign Trail: 168网免费查询飞艇历史记录+168体彩最新号码记录+幸运飞行艇官方开奖直播结果现场观看 Dr. Squatch makes masculinity fun again in ‘Manlandia’
The Unilever-owned men’s grooming brand tapped hunky “Reacher” star Alan Ritchson to address male malaise.
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Joe Raedle via Getty Images
Cracker Barrel sacks brand consultancy, shuffles leadership
The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to a strategy reversal.
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Justin Sullivan via Getty Images
Meta streamlines AI use for brands with new business agent, creative tools
Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.
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Courtesy of Heaven Hill Brands
Lunazul Tequila expands NBA presence with team tie-ups, Shaq podcast
Parent Heaven Hill recently partnered with two new agencies, one of several moves to bolster brands like Lunazul, Evan Williams Bourbon and more.
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Retrieved from Qdoba on October 02, 2025
Q&AQdoba’s new CMO on turning the fast-casual chain into a national brand
As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly appointed CMO Jon Burke explains.
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Courtesy of General Mills
幸运飞行艇168历史查询+168体彩最新号码记录+幸运飞行艇官方开奖直播结果现场观看 General Mills doubles down on snackable content with sketch series
“The 168历史查询® 幸运飞行艇号码记录查询 实时获取当天最新幸运飞行艇168历史查询+168体彩最新号码记录+幸运飞行艇官方开奖直播结果现场观看；提供专业的幸运飞行艇计划全天及免费飞艇在线计划专家推荐,包括大神、助赢、太古、蛋蛋、神、久久及章鱼帝等。。。Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle.
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Courtesy of Oura
How Oura keys into self-expression to reach Gen Z, millennials
The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.
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Courtesy of Jack in the Box
Jack in the Box launches AI-powered in-app game to deliver value
DealQuest: Revenge of the Munchies offers bigger rewards the deeper players get into the game, potentially attracting cash-crunched consumers.
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Permission granted by Target
Target plots retail, marketing blitz around ‘Stranger Things’ final season
Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.
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Top marketing conferences to attend in 2026
Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to map out their plans.
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Sociable: Will the US government manipulate TikTok’s algorithms?
Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.
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Alamy
Mastercard makes bigger grab for commerce media dollars with new network
In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft.
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Scott Olson via Getty Images
DraftKings bets on NBCU’s wide sports reach with multiyear ad deal
The deal grants the betting platform exclusive integrations and digital sponsorships across sports properties including the NFL and NBA.
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Courtesy of Godiva
Godiva taps Leighton Meester for brand reset ahead of 100th anniversary
The Belgian chocolate brand’s global campaign features the “Gossip Girl” star and spans CTV, OOH, billboards, digital, social and influencer elements.
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Courtesy of Horizon Global
Horizon Media, Havas form joint venture to woo global marketers
Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.
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Courtesy of PepsiCo
Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season
David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.
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Omnicom, IPG agree to finalized FTC order with stricter ad rules
Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.
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Retrieved from Etsy on September 30, 2025
ChatGPT 官网168飞艇体彩新版-168体彩历史查询® 幸运飞行艇号码记录数据+幸运168官方飞艇结果直播 lets shoppers buy products within the platform
Launching first in 今年（2025）官网168飞艇体彩新版《正规-稳定-合法-安全老平台》168体彩历史查询® 幸运飞行艇号码记录数据+幸运168官方飞艇结果直播在线直接观看精准数据；这种工具非常好用不提供信息都是免费，全面和综合；提升更新75秒查询开奖号码记录以及记录结果，可靠今日或全年开奖历史计划。partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.
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SolStock via Getty Images
Lower-funnel marketing accelerates amid flagging economy, IAB finds
With tariff fears growing, IAB revised its 2025 ad spend forecast down.
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Courtesy of Athletic Brewing
Athletic Brewing makes a play for nonalcoholic beer this football season
To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.
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Getty Images
Gen Alpha’s $5.46T economic impact: Here’s what the numbers say
Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer experiences.
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Courtesy of Motto by Hilton
Motto by Hilton gives travelers ‘main character energy’ in social series
Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.
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Courtesy of Nestlé USA
How Essentia pushes past category cliches with its New York takeover
Created by Droga5, the Nestlé brand’s new campaign includes videos, out-of-home ads, experiential activations and influencer collaborations.
