Data/Analytics

  • A close up picture of an American Express credit card.
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    American Express debuts ad network boasting contextual targeting prowess

    Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

    By • Oct. 6, 2025
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    Alamy
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    Mastercard makes bigger grab for commerce media dollars with new network

    In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft. 

    By • Oct. 1, 2025
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
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    Lower-funnel marketing accelerates amid flagging economy, IAB finds

    With tariff fears growing, IAB revised its 2025 ad spend forecast down. 

    By Aaron Baar • Sept. 29, 2025
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    Gen Alpha’s $5.46T economic impact: Here’s what the numbers say

    Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer experiences.

    By • Sept. 26, 2025
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    Buda Mendes via Getty Images
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    Global ad spend to rise faster than expected amid digital boom: WARC

    A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.

    By • Sept. 25, 2025
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    Courtesy of Kellanova
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    How Kellanova uses AI to predict creative performance and drive KPIs

    The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance and media ROI.

    By • Sept. 24, 2025
  • The Amazon logo seen at Amazon campus in Palo Alto, California on February 18, 2020.
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    Amazon grants marketing cloud access to any sponsored ad campaigns

    With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, browsing and streaming signals.

    By Aaron Baar • Sept. 22, 2025
  • Business people, document and shaking hands in warehouse for logistics, meeting for supply chain collaboration
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    Sponsored by SAP

    How to discover new customers with a multi-enterprise network

    By tapping benefits offered by the multi-enterprise business networks, suppliers can connect procurement and supply chain processes across their supplier ecosystems.

    Sept. 22, 2025
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    Sponsored by Urban Science

    In a tight automotive market, success starts with understanding your buyers

    Affordability concerns are disrupting auto-buyer behaviors. Is your targeting keeping pace?

    Sept. 22, 2025
  • Rendering of IKEA experience inside Best Buy store
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    Courtesy of Best Buy
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    Best Buy builds retail media chops with in-store takeovers, sports deals

    The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

    By • Sept. 18, 2025
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    Permission granted by Amazon Ads
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    Amazon debuts AI ‘creative partner’ to aid with campaign development

    Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.

    By • Sept. 17, 2025
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    Courtesy of Yum Brands
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    How Yum’s AI factory supercharges marketing at Taco Bell and beyond

    Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.

    By • Sept. 16, 2025
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    Dentsu grows programmatic know-how with Index Exchange, Chalice AI

    The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

    By Aaron Baar • Sept. 15, 2025
  • A sign outside of the Warner Brothers Discovery Techwood Turner Broadcasting campus is seen on June 26, 2024 in Atlanta, Georgia. The Techwood campus houses departments for cable networks including CNN, TBS, TNT, Turner Classic Movies, Cartoon Network, truTV, and other assets. (Photo by Kevin Dietsch/Getty Images)
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    Kevin Dietsch via Getty Images
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    Warner Bros. Discovery, Nielsen deepen measurement partnership

    Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year.

    By • Sept. 15, 2025
  • In this rear view, an unrecognizable woman stands with a shopping cart in front of a shelf full of food in the bread aisle of a grocery store.
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    Why marketers still struggle to capitalize on in-store retail media

    Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several lingering barriers to growth.

    By • Sept. 15, 2025
  • Shoppers walk through a Macy's department store on Black Friday. A sign reads, "Give Love."
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    Kamil Krzaczynski via Getty Images
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    Holiday shoppers expect less discounts in 2025: Here’s what the numbers say

    In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to brand-specific platforms.

    By • Sept. 12, 2025
  • Meta Brand Summit 2025 product updates
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    Courtesy of Meta
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    Meta deepens AI focus for latest suite of brand advertiser solutions

    The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.

    By • Sept. 11, 2025
  • Ralph Lauren AI app
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    Courtesy of Ralph Lauren
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    Ralph Lauren debuts Ask Ralph AI shopping assistant on mobile app

    Powered by Microsoft Azure OpenAI, Ask Ralph provides style inspiration by serving consumers shoppable versions of complete outfits.

    By Aaron Baar • Sept. 11, 2025
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    Michael M. Santiago via Getty Images
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    Google grows stake in retail media advertising with Criteo partnership

    The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media networks.

    By • Sept. 11, 2025
  • A display of Birkenstock shoes on a shelf inside a DSW store.
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    Nate Delesline III/Marketing Dive
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    Why DSW teamed with Epsilon to bring footwear brands to retail media

    Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.

    By • Sept. 10, 2025
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    More than half of consumers are wary of AI-powered search: Gartner

    While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.

    By Aaron Baar • Sept. 8, 2025
  • A group of people in a Dr Pepper ad
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    Courtesy of Dr Pepper
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    Keurig Dr. Pepper bets big on college football with help from Disney

    Mixed reality elements from the Dr. Pepper “Fansville” episodic campaign will be integrated into live college football broadcasts on ESPN and ABC.

    By Aaron Baar • Sept. 2, 2025
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    Circana acquires Nielsen MMM to grow measurement capabilities

    The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.

    By Aaron Baar • Aug. 25, 2025
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    Joe Raedle via Getty Images
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    Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

    Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.

    By • Aug. 22, 2025
  • Three students wearing red uniforms pass a soccer ball on an outdoor field.
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    Marketing to American soccer fans: Here’s what the numbers say

    Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from The Harris Poll.

    By • Aug. 21, 2025