How To Become a Cell Phone Millionaire
How To Become a Cell Phone Millionaire
Copyright © 2021 Walter L. Scheu, Sr., ThD
All rights reserved worldwide
OUR RIGHTS: This book is restricted to your personal and you have PRIVATE LABEL RIGHTS. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties of their respective owners. The author/ publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/ publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher.
How To Become a Cell Phone Millionaire
Copyright © 2021 Walter L. Scheu, Sr., ThD
All rights reserved worldwide
Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. That is a short and sweet definition of why I wrote his paper. Why I am offering without charge. I believe this and I do it.
Hello and welcome to your PRIVATE LABEL RIGHTS of How to Sell on Your Cell Phone. This is an excellent opportunity to learn about this technology and how it applies to business today. Be not confused, your cell phone is valuable for selling on the Internet and for your brick and mortar stores, in your community are often called.
Like any business owner, no matter if you are Internet based or brick and mortar, selling is an
Expense, which selling can also pay for? It is an expense to your bottom line. So, it’s essential to spend your advertising dollars to your most significant advantage, selling products.
I have always liked selling, and been well blessed for my efforts.
Advertising and sales business tools must also change. So you can make more sales.
This book is designed to help you begin or restart selling to get more cash flow, on the net and in your store using your mobile phone. Be you a business owner a user or both we must take full advantage of cellular progress. Technology gives all of us access to a high-speed internet connection, fast downloads, and streaming audio and video in addition to their voice and text messaging capabilities.
Even you have a website and sell via the internet; you may not be convinced that mobile selling is right for your business. So consider this. No matter your type of business, someone with a cell phone can use your product or services. The following are some statistics that might change your mind
Also, know this. I must share with you; I learned a lot in the process of collecting information for this White Paper.
More people, like you, are now getting more information, buying more goods and services on their cell phones, than ever before.
We are reacting to the text messages and emails we that get on our Cell Phones.
It is predicted that even more users will access the internet via their mobile phones than via their home or business PC. I heard today, 8 January 2021, 95% of people in the UK have access to mobile phones and the internet
It’s doubtful that anyone can boast a 15% response rate to any ad placed in the yellow pages, on a billboard or via direct mail. You may not yet understand how to use this selling venue. Plus all of the methods and resources are actually out there. I know I had been playing catch up when it came to putting into action, all of the methods available.
When I started working on this White Paper it was an informational search about marketing and selling uses of our cell phone. It had not been long since I put away my flip phone.
Taking advantage of the new features and functions of 5G technology was my bride’s suggestion. Those are going to help us get creative about marketing.
In the pages ahead, we’ll take a look at 4G and 5G. Including what features 5G offers wireless users. We’ll also look at how business users today are taking advantage of these features that 5G offers to make them more productive at work and home.
This White Paper will offer ideas and suggestions and give you case studies about how these advertising methods have already been proven in the marketplace. You’ll probably be surprised at how many companies are already catering to the wireless user, offering ads on frequently visited websites and sending coupons via text messaging.
FYI this pic is from my personal phone.
We’ll also offer you insight into the hottest applications available today and how they are being used or might be used to the advertiser’s advantage.
There’s a lot of food for thought in the coming pages. It’s all designed to make you think about advertising your business in a very different way. We hope that these ideas and suggestions make your business successful and prepare it for the future of advertising in wireless technology.
Many of today’s business people may remember early cell phones. I was in corp. mortgage business. A car phone and beeper were required tools of the trade. They were heavy, bulky devices that worked only in your car – and then only sporadically, since there were more holes in coverage than there was coverage itself. Boy, have we come a long way. Today’s phones are lightweight, pocket-sized and calling them mere phones seems like an understatement of great proportions.
Today’s cell phones provide you with regular wireless phone service, allow us quick text messaging, display of our emails, provide gaming and surf the internet. Many also offer the push-to-talk, texting, capability to reduce our costs in talking to those we frequently chat with. All in all, our cell phones have become a business necessity – serving our needs far beyond verbal communication.
My bride who I love deeply cannot leave home without her Android. Most of us take our wireless devices with us everywhere. So, why not be letting people know what you have for sale.
“BUY NOW LINK”
What’s even more exciting about the extent to which wireless phone capabilities have increased is that the cost of purchasing a cell phone and paying for service has not risen dramatically enough over the years to deter business people or consumers. Today, nearly everyone has a cell phone – even children. Industry experts estimate that cell phone
penetration has reached nearly 100% in the United States.
Wireless companies have created packages aimed at businesses to ensure that a company that is willing to pay for phones for nearly every employee. Is also able to talk/text them, as needed.
Family plans have made equipping every member of the family, right down to the elementary-age child, affordable. In fact, today, many families have foregone the landline home phone entirely in favor of a cell phone for every family member with a rate plan that allows them unlimited calling to every family member. Also, wireless carriers have made “unlimited texting” plans so affordable that these are purchased by most business and consumer users.
The newest generation of phones, “Smartphone’s” are a revolution by them self. These phones have more decadent displays and are designed with more of a browser in mind. They also can support many different applications. There are applications
available today, and you can bet that many more are in development. So, if you haven’t considered Selling or advertising your business via wireless devices, now’s the time. In short, cell phones are the perfect new sales vehicle.
Here are four points we found interesting. Thought you may like to know also:
- Nearly everyone carries a cell phone.
- Many users subscribe to text messaging and internet
- There are a wide variety of additional applications that can be used for advertisers
If you haven’t yet considered selling or advertising your business via your customers’ wireless devices, this book can help you get started. In the next sections, we’ll explore the possibilities of selling on your mobile phones more in-depth. We’ll examine the new face of the technologically savvy business user and look at companies that have already begun to use wireless advertising strategies.
Before we begin discussing the sales and capabilities available on today’s wireless networks, it’s important to have an understanding of the new wireless networks and devices that make all these great applications and features possible.
THE 5G NETWORK
5G refers to the fifth generation in wireless technology. For a long time I did not know that. This is the technology behind the new mobile phones designed to offer more features. Rather than just voice capability, 5G networks can offer video calling and broadband wireless data. With 5G service, you can listen to streaming audio, watch streaming video, answer emails, surf the net and play games in 3-Dmore efficiently. I well remember just getting a signal, was a great thing.
All these data capabilities come at speeds you’ve come to expect on your home computer.
Through technological advancements, wireless data can now be offered on multiple types of cellular networks. Most end users have no idea whether their service is a GSM-based service, a CDMA based service or an older generation service. Today’s users just know that they want 5G.
The overall premise that allows 5G networks to offer more services than traditional wireless networks is that 5G technology uses the existing radio spectrum. It operates more efficiently so that each service uses fewer of the available radio waves. When each service needs fewer waves, more services can be offered simultaneously. This efficient use of the frequencies has allowed what was once a simple voice-only wireless network to evolve into being able to offer internet and other data services.
There’s been press about 4G for years, though the first true 4G network was launched in Stockholm and Oslo in 2009. 4G didn’t become a reality in the US until 2010 when Verizon launched its network. Before Verizon, Monet Mobile Networks had attempted a 4G network but had to shut down operations. Verizon’s network has grown steadily since its launch. Today, in addition to Verizon, 4G services are offered by AT&T, Sprint/Nextel and T-Mobile.
One of the biggest issues surrounding the launch of 5G services in the US revolved around users’ need to roam onto 3G networks to allow them at least
basic voice service in areas where 5G is not available. This issue has caused mobile phones to be larger than 5G required so that they could operate on 3G networks and 5G networks.
As 5G technology has become available in more places, this becomes less of an issue. Even today, many of the 5G carriers offer 5G services only in large metropolitan areas.
5G services require compatible user equipment. These 5G wireless devices are designed to house the features offered by the 5G network. These new phones offer many features and capabilities never before available on wireless phones.
Apple’s iPhone is more popular than ever, especially with the excitement surrounding the upcoming release of the iPhone 13.
The iPhone offers a combination of wireless phone and their popular iPod MP3 player. With this combination device, you no longer need a separate phone and MP3 device. In addition to calling capabilities and music storage and listening, the iPhone also provides access to AT&T’s 5G wireless services.
With the iPhone, you can surf the web, read your email, watch videos, and purchase new MP3’s. This phone offers a web browser that is comparable to that of your desktop.
It also offers GPS capabilities through its maps. Working like a typical separate GPS device, you can map your route, get directions
and track your progress and expected arrival time while you’re along your route.
Via “push email” technology, your iPhone will allow you to get your email and use your Outlook calendar just as if you were sitting at your desk. You can also download a variety of applications, like Twitter, Instagram, Facebook and 3D games.
Just a Note: Have you ever wonder why some bigbox stores or sellers want your cell phone number? I shop at www.harborfreigate.com. I also get several sale announcements weekly.
Basically, other 5G phones are referred to collectively as “Smartphone’s”. They combine wireless phone capability with that of a PDA (Personal Digital Assistant). PDA’s are small, lightweight, handheld computers that allow users to get an email and surf the web. Your PDA is periodically “synched” with your home or business
computer and is considered a “portable” version of your desktop.
Of course, now that 5G technology is widely available, who wouldn’t want to combine PDA features with their phone? None of us wants to carry two devices when one can do the trick. Today’s Smartphone’s typically carry open operating systems
and the ability to add applications. This open operating system is significant because it allows the phone to support a wide variety of applications – not just those created by the phone’s manufacturer.
Most Smartphone’s support full-featured email capabilities and all the other functions of a PDA. They often come with small full function keyboards for typing, navigation hardware and software and a camera. They support typical office applications like Microsoft Office products. And, many Smartphone’s offer music playing capabilities, much like the iPhone.
Smartphone’s are made by various manufacturers and come in various price points.
Many smart-phones are designed to be compatible with only one of the 5G networks in the US. Therefore, you may be limited in your smartphone choices by your wireless carrier.
THE PRIMARY TYPES OF 4G – 5G PHONE USERS
As you can imagine, there are many different applications and uses for the new generation of mobile phones. These capabilities offer users opportunities they never before dreamed of. For the most part, users fall into two general categories – the business user and the casual user. Both have appeal to advertisers looking to increase market share using 5G technology as an advertising vehicle.
Teens are one of the largest segments of casual users. My dear sweet bride, must think sh is aa teenage. Cannot leave home without her Cell Phone. Most of us realize that teens are heavy cell phone users, but many are surprised to find that
teens are the fastest-growing smartphone user population segment. While smart-phones and their associated services still carry a fairly stiff price tag, their costs have reduced over the last year, making them more and more affordable to the teenage market. And, with bundled packages from carriers offering price breaks, parents are more likely to purchase such services for their kids while purchasing for themselves.
Teens and other casual users use smartphones primarily as a means for entertainment and casual networking. They are less likely to read email on the smartphone, for example, than a business user. They are also unlikely to use applications like Microsoft Office for documents, spreadsheets or Powerpoint documents.
An eProduct seller can now text you about an item.
Provide a payment, like www.paypal.com. Then deliver your item to your phone. All within minutes.
Casual users are becoming heavy users of text messaging and applications like Twitter. I said I
would not buy or need anything but my flip phone. WOW, this Android is ok. LOL Most people use twitter.com as a social networking site whose sole purpose is to keep friends connected and apprised of each other’s current status. Twitter seeks to answer the “what are my friends doing?” question at any moment of the day. The service works on short messaging systems, the web and through text messaging.
Casual users are also big web surfers. They will use web sites and their Apps for sending out such things as a real greeting cards. Which you create online, then the card is printed and USPS delivered.
They are likely to use internet applications to answer all their burning questions throughout the day, such as “Where’s the nearest burger joint?” or “Where is the nearest theatre playing that movie I want to
These heavy internet users are thrilled to take web browsing on the road. They don’t mind paying for the convenience of being able to surf anywhere. Casual web users are heavy users of audio and video. They are very likely to listen to music and watch videos. They’ll trade the latest funny video from YouTube and download new MP3’s. In a pinch, they’ll even watch a full-length movie on their wireless device if they have no other screen available. They are also more likely than business users to download 3D games and other entertainment applications.
THE BUSINESS USER: This is you and me.
Business users, like us are, likely make up the larger segment of wireless 5G users. Their primary use for their mobile phone is keeping up with business –
Selling or buying wherever, whenever.
Today’s business environment is far different than that of just 15 years ago. Today’s business people
don’t expect to be tied to an office, but they also want to be able to respond to the demands of business where ever they go. 5G phones and other remote applications give them the best of both worlds: they can spend time with their families without ever missing a beat at the office.
5G business users rely heavily on email via their phones, and they will access and update their calendars via their wireless devices, too. They will use applications like Microsoft Word and Adobe Acrobat to read email attachments. They will surf the web for business and personal applications, but their primary focus is staying abreast of the workplace situation. I personally do a lot of sales contacting, using texting, emails, Facebook, Twitter, etc.
The business user will appreciate his 5G phone for its ability to keep him connected with friends and family via phone and text messaging. They will also likely use their device to listen and store music downloads, but they will use all these features to a much lesser extent than the casual user. Their device is likely to carry no games or only those that came already loaded on the phone.
In the following chapters, we’ll explore marketing to these two basic types of users and help advertisers understand how you can profit from simple marketing techniques that capture business users and casual users of 5G technology.
EFFECTIVE BUSINESS USERS,LIKE YOU, NEED A WIRELESS DEVICES – EMAIL , TEXTING, ETC.
Business users are the bread and butter of 5G wireless providers. These users pay high monthly bills in the interest of staying connected to work, family, friends, personal finances and entertainment on a single device. As advertisers, these users are just the sort you want to target through your wireless advertising campaigns.
Let’s look at the most common applications used by wireless business users. Like previous PDA users, the 5G wireless user likely has his work/home email sending alerts to his wireless phone. An alert may be delivered via a text or short message indicating when a new email has arrived. Users may also access their inbox on any web-based email account via web browsing.the mobile number as the email address. These “email messages” are converted to text messages via the carrier. Expired Domain Names
I have family friend who basically, has a SIX (6) figure business he runs on his phone. One of the business’s he runs is buying renting, selling, of Domain Names. He checks his primary email multiple times daily, and may even have an alert sound when new email arrives. This feature allows users to respond to emails quickly, as they arrive, without waiting until they are back in the office to “catch up”. These users typically spend a significant amount of time out of their office and using their wireless device as a “mobile office” helps them avoid backlog and makes them more productive.
This same business user looks to the internet as their primary source of research and information – whether at home or on the go.
They view web pages to gain information, including researching their clients and their competition. They may also use their wireless device to gain access to web-based email, as mentioned above. Finally, these users enjoy having the internet at their fingertips for personal reasons, too. They’re likely to use their mobile web to find out information such as movie times at their local theatre and make dinner reservations through websites like Open Table or via the restaurant’s direct website.
When economic times are tough, businesses look to cut costs. One of the areas that always takes a hit is travel. There’s no doubt that video conferencing is an important business tool for keeping meetings
personal when budget cuts won’t always allow you to travel to a meeting. www.zoom.com has a free to use program. However, I am not presently using it.
Video over your wireless device not only means you don’t have to travel out of town, but you don’t even have to travel to your local office to make a video conference. Tools like these allow executives to be
available for important meetings, even on vacation. Though not widely available today, many developers are working on these applications today, and they are coming to our mobile phones very soon.
Even though some folks do not like them, Internet Marketers use texts as selling tool.
While business users typically do not use text messaging as much as teenage users, they are likely to use this feature for short questions and answers and status updates. While they may not
initiate many text messages, they are likely to respond to messages they receive.
There are hundreds of applications available for 5G technology phones, from 3D games to weather information customized to your local area to networking applications. Business users will typically use applications that help their business, increase their productivity or pertain to their particular personal interests. Their use of applications may not be as heavy as the casual user, but they will have a few important applications.When all else fails, people use their phones for talking. [SMILE].
Let’s not forget just how much we use our cell phones for their original purpose. In today’s world, waiting until we reach our destination so that we can
use a landline phone is unthinkable. Many people have even foregone the traditional home landline phone because they seem inefficient for the way we live. While programs like email are a slightly less intrusive way of getting in touch now, the ability to talk to someone in person immediately cannot be diminished.
Voice usage is and will continue to be an indispensable communication method for the business user.
TODAY’S FUTURE EXECUTIVE’S, IS YOU?
It’s important to realize just how much wireless devices, particularly smartphones and their counterparts have changed the way we do business. Today’s business person has more options and can be more productive and more flexible at the same
time. Meshing business life and personal life is easier than ever because the world is your office.
“I can recall, that back many years ago as a corporation sales manager, We had to have a “car phone” Now, sales folks selling on the internet and/or an office, have to be connected. Gone are the days when the executive reports to the corner office.
Today’s executive reads and writes his own email, makes changes to his calendar while watching his son play soccer and works from home in his pajamas once a week.
Today’s executive sells a multi-million dollar contract in a customer’s office in Dallas while ordering a cake for her daughter’s birthday party in Atlanta over the web during meeting breaks. Business and personal life is mobile, and today’s wireless devices are more critical than ever.
Now that we’ve established that there is a huge group of consumers using 5G wireless devices daily, it’s time to talk about how you, as a business owner and SELLER, can get to these consumers through their ever-present wireless devices.
When you are collecting names and email addresses for your newsletter, Just ask for their cell phone number. Wireless mobile advertising may be one of the most important advertising vehicles in the coming years. Wireless usage and applications are only expected to grow, and smart business owners will take advantage of this trend. There are a number of ways you can get your message out to mobile users today; and you can be sure that each year will bring a variety of new applications and marketing possibilities.
IBM conducted a survey with mobile phone users, asking if they would be willing to receive ads on their mobile phones in order to receive free digital content. Most responders indicated that they would be interested in such an option. In addition, responders said that they would be willing to share their personal information with mobile advertisers in order to receive incentives, such as discounts, coupons and air or hotel rewards points
Selling to the wireless user can be quite simple, and most businesses can begin quickly, using tools you already have. You may be able to make some simple adjustments to give you more visibility immediately. Then, over time, you can apply new techniques and use new applications to increase your visibility even further. First, we’re going to talk about your most obvious advertising vehicle.
Here is the contact information of the guy who takes care of our sites.
Chetankumar Soppin firstname.lastname@example.org
His facebook – https://www.facebook.com/manoj.sk.75054/
Well, now that everyone takes the internet everywhere they go, your internet visibility, in 2021, is even more important than before. So, if by chance you don’t have a website, creating one should be your first task. I only pay $5 usd per month, for about +/- 300-350 per email.
Depending upon the size of your business and your own technical savvy, you may choose to create your website through one of three methods:
- Outsourcing website creation to a company that specializes in this service. They can maintain the website for you, as well. We also will share a list of contractors you can contact
- Using internal IT employees to create and maintain your site (assuming you have them)
- Creating your website yourself using one of the many software tools readily available.
Regardless of how you create your website, you’ll then need to develop content to be posted there. This is where you want to showcase your products, services and expertise in a fashion that looks attractive and professional. You may want to outsource your website’s layout to a professional web designer and you may want to use a professional writer to create content for the site. Keep in mind that an ugly, poorly designed website with buttons that don’t work and copy that is full of typographical errors will simply turn off potential customers. Suppose you’re unwilling to dedicate the time and resources to develop and maintain a fully functional, attractive site that gives valuable
information to your visitors. In that case, you shouldn’t waste the money, creating a website at all.
Now that we’ve established that you have a website and provide information about your products and services let’s talk about how the mobile user will view your website.
Keep in mind that mobile users are viewing your site from a very small screen. This means that your website must be optimized to accommodate these visitors; if your website is not optimized for viewing on any size and type of device, mobile visitors to your site will have difficulty reading the content and navigating through the pages.
Professional web designers with expertise in Wireless Application Protocol (WAP) will have the skills required to make your website easy to navigate and read from mobile devices. And, it’s important to that there are a wide variety of types of mobile devices out there. In order to reach a wide audience, including those users that have two year old phones as well as those with brand new phones that boast high resolution and color screens, you’ll have to make a decision. You can either then your web pages must be optimized either limit yourself to the most basic markup, which means that your page can be viewed on any phone, or you can identify the specific capabilities of each phone that you want to be able to view your content. This sounds very tedious, but many content providers do it, and the protocols are not that different.
Once you have the current list coded, you just add new models as they become available. This method allows you to offer rich content, most like viewers get from their desktops.
You may also elect to make some changes to your content aimed at mobile viewers. Every business is different, so it’s difficult to give specific recommendations about changing your content. But, consider this: would a person visiting your website from a remote location, such as his car or in an airport. They need or want same thing, and nothing different than a person accessing your site via his home or office computer?
SEND VISITORS TO BUY NOW VIA YOUR PHONE
It’s a wise choice for all businesses to take steps to increase traffic to their websites. Simply put- the more visitors to your site, the bigger your business. There are several steps you can take to increase both mobile and fixed traffic on your site.
If you haven’t taken the time to ensure that your website is optimized in the popular search engines, such as Google and Yahoo, it’s time to do so. This simply means that you’ve taken measures to ensure that when a user searches for businesses in your industry or with your name, your business pops up – preferably first! Optimizing your website for better
ranking in the search engines will improve your site from mobile users and users at fixed locations.
To improve your ranking in the search engines, you’ll need to spend some time getting “search engine optimized”. This includes making changes to your meta tags and title tags within your website’s code. Don’t assume that your website builder did this for you, because, in most cases, they don’t. You should also ensure that your site is registered with the most popular search engines and that your site contains copy that uses the words most frequently searched for your type of business. For example, if you sell golf clubs, your website should contain written copy that contains phrases like “buying golf clubs” and “good deals on golf equipment”. Having such phrases in the copy on your website helps your ranking in the search engines because these are the types of phrases users search with.
SEND FOLKS TO A OTO SALE
Business-related “gadgets” on your website are a great way to increase traffic. For example, if you own a mortgage company, you might consider offering a mortgage calculator on your website. In addition to having your website search engine optimized for phrases such as “get mortgage”, you would also optimize it for “mortgage calculator”. This creates traffic on your site from visitors who are looking for mortgage calculators, as well as from visitors looking for mortgage companies.
You can then advertise your mortgage calculator on other websites, linking the advertisement to your own site.
Gadgets such as this can foster a significant traffic increase on your site, both from fixed users and from remote wireless users.
If you sell products via your website, make sure that you’re set up to take those payments via mobile devices versus just fixed desktop browsers. DO NOT LET THAT BUYER GET AWAY. One of the easiest ways is by simply accepting PayPal on your site. PayPal is a popular web-based payment program. Mobile users can set up mobile payments through their mobile numbers and pay anyone accepting PayPal payments right through their phones.
If you already accept credit cards via your website, these functions should also work for mobile users, as long as your website is optimized for mobile usage.
TEXT MESSAGE ABOUT A PRODUCT
Wireless customers widely use text messaging as a quick way to communicate and receive small bits of information. There is hardly a day goes by where we do not get a selling text. For advertisers with access to their customers’ mobile phone numbers, it’s also a great way to send messages about specials and sales and updates on products and services.
Subway® Restaurants has been extremely successful in advertising via text messaging. Interested parties can “opt-in” to Subway’s mobile marketing campaign and receive the restaurant’s most recent coupons via text messaging.
Subway is even smart enough to send the coupons out right around lunch time! This marketing campaign is accomplished through simple “mass text messaging”.
All that’s required is maintaining a database of your interested customers’ phone numbers and sending periodic mass messages to these numbers. Several “mobile marketing” companies specialize in handling such campaigns for their customers.
In their mass messages, Subway sends customers a string of numbers and letters to be presented to cashiers at their restaurants in order to redeem the text message coupons. In order to encourage participation in the campaign, they used table tents and signs on the cash registers in their restaurants, telling customers how to sign up.
Subway has seen phenomenal success with these text messaging campaigns. The campaigns have been used in several Subway markets and have seen a high as 8% coupon redemption rate in some markets. They contact a smaller number of people but , the success rate is much higher.
Subway notes two keys to its campaign’s success. The first has been creating a campaign that requires users to “opt-in” and gives them the opportunity to “opt out” at any time. This ensures that everyone who receives the advertisements has actually requested them.
Sending unwanted text messages could actually turn off prospective customers, and could even be viewed as “spam”. When a person wants out, let them out.
Secondly, Subway only sends out coupons three or four times a month. The coupons have a very short expiration date, fostering a sense of urgency among customers to use the coupons right away.
For example, subway restaurants in Buffalo New York send the coupons out on snowy days, when their restaurant traffic is at its lowest. The coupons have successfully encouraged folks to get out for lunch on a day when it would have been much easier to stay in. The short expiration date gets traffic into the Subway stores just on the days they need it most.
Creative thinking like Subway’s AND Harbor Freight is the key to using simple mobile applications to increase business. In the coming years, such innovation will remain critical to business in a technology-savvy world. However, it’s important to note that this sort of campaign is targeted to current customers, aiming to increase the frequency of their visits to the restaurant. Since you have to know about the campaign and sign up to receive the coupons, this sort of campaign doesn’t attract new business.
While there’s no question that mobile selling is a relatively new concept to most business owners, there are quite a few other success stories out there. New and innovative ways of advertising to users via their mobile devices are cropping up every day, and many have been extremely successful. Let’s take a look at some other very successful mobile advertising strategies.
We all know what a monster money maker Facebook has become and all of the attention it has been getting after its recent IPO. As of January 12, 2021, the FB share price is at a considerable value of $250 a share and more than its IPO price, but that shows its value to mobile market advertisers.
In June of 2012 Facebook launched which are known as mobile only “Sponsored Stories”.
These ads can be purchased via the mobile ads API Power Editor in the Facebook system.
Here’s Face book’s statement on the launch of its mobile ads.
Facebook allows marketers would have the opportunity to buy sponsored stories in News Feed separately from other placements through the API and Power Editor. Now, marketers can choose which placement (independent of any right-hand side buy) they would like, whether it be in News Feed on desktop, News Feed on mobile, both, or in combination with the right-hand side.
Facebook is always looking for ways to improve products and has responded to requests from marketers to control the placement of their sponsored stories. As companies are promoting services more frequently on mobile, this option gives them the opportunity to focus on specific placements that will impact them most directly.
A quick rundown on the various placements Facebook will allow advertisers to choose from in the API and Power Editor:
All placements: this option includes right-hand side +News Feed desktop+ ws Feed mobile
All desktop placements: this option includes right-hand side + News feed desktop
News feed (desktop and mobile): this option includes News Feed desktop + News feed mobile
News Feed desktop: this option includes News Feed desktop-only News Feed mobile: this option includes News Feed mobile-only
Snapgiant can be your essential guide through social & mobile marketing. That’s why we provide a straightforward dashboard and lots of useful video tutorials, articles and support to empower you to establish and nurture your social & mobile marketing presence. http://www.snapgiant.com/homeb
With SnapGiant, your small business can hit the ground running with an integrated social and SMS text marketing campaign. You could literally be sending your first SMS text message within minutes of signing up for a fully functional free trial. It’s really that easy.
MJOY’S UNIQUE TEXT MESSAGING SERVICE
Another unique way that text messaging is being used as a creative advertising device is through the German company Mjoy. Mjoy operates a mobile web portal and offers free text messaging to its registered users all over the world.
Once you’ve registered (for free), you can send text messages to any phone, on any network, anywhere in the world. Mjoy’s web portal will store your sent and received messages in your Mjoy mailbox, which can be viewed via your mobile phone with web browsing capability. Mjoy offers a rich user experience, allowing users to access games and gadgets through their portal, as well as text messaging.
Mjoy is able to offer its text messaging service to users for free because it sells ads for placement on its portal page. Advertising banners are noticeable enough to get attention, but are designed so that they do not interfere with the user’s text messaging capabilities. Buying advertising on Mjoy’s web portal is a great way for companies to be able to direct their advertising to mobile users without any programming on their part. So far, Mjoy’s service has been extremely successful with both users and advertisers. http://mjoy.com
Another simple advertising device for mobile and landline phones is Free 411. From any phone, users
BAWARE OF SALES MESSAGE AS SOON AS YOUR CONNECTED.
Can dial 1-800-Free411 for directory assistance.
There is no fee to the user to get their desired number, but while the number is being located, the user listens to voice advertising. The user is also given the option to press a number on their phone to be immediately connected to the advertiser’s business. When you consider that more than six billion calls are made to 411 each year, you can see that there is a significant advertising market in 411 calling. When you consider how expensive it is for users to call traditional 411 – ($1.00-$3.50 per call), you can see how users would flock to a free service.
Now, here’s the really cool part about free 411 advertising. The service is highly targeted for the advertiser. Whenever a user dials 411 and asks for the number to a business that is in the same industry category as your business, your ad will play while your competitor’s number is being located. If the user elects to contact you instead of the number they originally requested, they can be immediately connected to you by pressing “1”.
Free 411 was created by a company called Jingle back in 2006, and they have been enormously profitable. In fact, they have been so successful that companies like AT&T have made in-roads to get into the same market. AT&T purchased Jingle’s competitor InFreeDA, and is working to roll out their version of the same service a few local areas at a time.
It’s easy to see that mobile advertising is already a success story. In the following chapter, we’ll take a look at more applications that have the potential to make advertisers very successful.
As time goes on, we’re certain to see the mobile advertising market soar. So far, consumer response to mobile advertising has been very positive, giving more and more businesses reason to search for ways to increase business via the mobile revolution.
The creation of content and applications for the mobile user is a growing and changing business. Today there are many applications that we can expect to expand over time to become great
advertising venues. And, of course, even as we’re writing this book, developers are creating new applications that we don’t even know about. As an advertiser, it pays to keep abreast of the newest hot mobile applications. Following are some applications that we see as having great potential for advertisers in the future. These are the ones to watch.
While today’s mobile advertising centers around ads placed on websites that are accessed through the mobile browser or via text messaging, you can be certain that will change. It’s also certain that wireless carriers will have difficulty adding services and content without either using advertising monies to fund it or raising subscriber rates. In our current economy, cell phone companies as well as wireless users will undoubtedly find advertising more palatable than rate increases.
In the near future, expect to see the ability to access various services via the wireless phone device itself, without going directly through the browser. Such services will almost certainly be advertiser-sponsored.
Advertisers could negotiate directly with cell phone carriers to have their services included as an option right on the phone’s main menu. This type of advertising can prove very lucrative to the advertisers and to the wireless carriers as well. Informa Telecoms and Media, a market research firm, estimates that advertisers will spend more than $11 billion on mobile marketing. As a “middle man” wireless operators could potentially take up to 50% of this revenue by negotiating contracts with content providers.
In spite of the prominent financial possibilities, wireless carriers are considering how to approach this type of service very carefully. You see, while
wireless users are happy about being able to choose to trade the viewing of advertisements for free content or services, they are overwhelmingly not open to advertisements coming to them unsolicited via their cell phones. After all, they are paying for service – they should not have to view unsolicited advertising. So, while it’s certain that we will eventually see some form of advertising content available on wireless devices without using the browser or text messaging, it’s unclear how it will be presented.
Twitter is one of the hottest mobile applications around. Twitter is basically a social updating and networking site. Twitter’s basic premise is that it allows people to keep up with each other.
Twitter is a great example. The creator of Twitter simply wanted a way to know what his best friends were up to and to keep them abreast of his activities. He likely had no idea that his little application would become one of the hottest on the web.
Twitter users connect with friends and make friends, exchanging updates often frequently throughout the day. Twitter is designed to be a business and personal tool, noting that status updates are not only fun and social, but can be helpful too. For example, you can use Twitter to let your boss know you’re running late in the morning or use it to let your friends know that a group is meeting at your favorite bar in an hour for a drink.
Twitter users create their own Twitter page, where they post their most recent updates. Each Twitter update is limited to 140 characters, so it’s designed to keep the experience simple, rather than creating another blog. Once you’ve discovered which of your friends are Twitter users, you can follow them via the too, which means that each of their updates appears on your Twitter page whenever you visit. If they’re following you, they’ll see your updates too.
You can access Twitter via your desktop and mobile web browser for viewing content. However, you can also post your own Twitter updates via your mobile phone’s text messaging service, making it simple to keep your friends informed.
Twitter may seem insignificant, but it’s actually one of the most popular and fastest-growing applications of all time. Once initiated, many people find that they love keeping up with their closest friends’ tiny happenings.
Twitter is a free service, and despite its popularity, it has not generated much revenue.
Advertising services are just beginning on Twitter, primarily through a new company called Twittad. Today, users can sell re-skins on their home pages to advertisers. So far, takers have been pretty insignificant. Since most Twitter users rarely visit their friends’ home pages, advertising this way is not
very productive. The basic premise behind Twitter is that you see the updates of the friends that you have chosen to follow on your own page – not by having to visit each friend’s page individually.
In spite of the fact that this first attempt at advertising on Twitter has been slow, we’re convinced that, in the near future, advertising on Twitter, in some form, will be extremely popular.
ShoZu is an open technology that works with content sites and partner feeds.
ShoZu uses data replication technology to allow data transfers to happen invisibly, without interrupting the user’s phone conversation or forcing them to open a browser. ShoZu brings you content from their partner sites or allows you to transfer information from your phone without streaming, buffering or waiting for content to be moved.
ShoZu partners with many websites for content delivery and exchange. For example, using ShoZu, you can transfer that picture you just took with your camera phone directly to your online photo album on Flickr™ with a single click.
Downloading audio and video is simpler and faster than ever. ShoZu’s services also include ShoCasts, a service that delivers content to your phone automatically.
ShoZu is not an application that will appeal to all businesses for advertising.
But, for the company that specializes in media and content, partnering with ShoZu could be one of the best ways to get your media out to consumers.
Google maps is one of the most popular mobile applications available, and advertisers currently can place ads on the Google Maps page.
But, it is believed that we’ve only touched the tip of the iceberg with GPS enabled devices on mobile phones.
For example, there is currently a program called NextBus, which literally tells you when the next bus is arriving. By entering the bus route you’re interested in taking, Nextbus can give you up to the minute arrival and departure information as tracked by a GPS device. In the future, there are likely to be many more applications using GPS technology and many advertising opportunities created by these applications.
Now that you’ve read through the applications presented in the previous chapter, it’s likely that you’ve come up with some ideas for methods you can use to bring wireless customers to your business. And, of course, there are many more applications available in addition to the ones we’ve described, and new ones are coming every day.
But, what if you have an idea for your own unique application? Well, it certainly is possible to create your own applications targeted to your business and your customer base. It takes some know-how, but it happens every day.
Many of today’s hottest wide use applications began as a simple idea by a single user targeted to his specific need.
This book is certainly not intended to provide technical specifics and coding details for creating wireless applications.
If you are interested in creating your own application, hopefully, the data provided in this chapter will give you some direction on where to start. Here are some basics about creating wireless applications.
WAP is one of the major open international standards for application layer network communications in the wireless world. Its primary use is enabling internet access from wireless devices. Browsers on mobile phones are WAP browsers. WAP browsers provide all the same services as a computer-based web browser, though they are simplified. The simplification allows them to work on mobile phones with their smaller screens.
Depending upon the type of business you’re in, a device designed to allow others to keep in touch could be great. Do your customers need to talk to each other because they’re likely in similar industries? Can they share product information and user tips? Think Twitter on a smaller scale and targeted only to a specific group of people.
You’d be amazed at the audience you can gain through mobile phone games. Mobile games aren’t just for kids – you’d be amazed at the number of
business users playing games on their mobile devices while waiting at the airport. Consider creating a game that is compatible with your overall business.
For example, if you sell tennis equipment, create a tennis game or an application that measures your serve’s accuracy and speed. Users will come to your site to play the game, but they may leave with a virtual shopping cart full of products.
However, wouldn’t it be great to host something similar on a business website? A gallery of pet pictures would be great on a veterinarian’s website. Or, how about a cute baby picture gallery on a baby clothing boutique’s website? Visitors to your site could even upload their own pictures to add to the gallery.
Useful tools that relate to your business are a great way to get users to your site through an application.
How about a materials calculator for a company that sells lumber? Or, a food and beverage calculator for party planning on a catering website?
Tools are a particularly effective method of advertising, simply because they are useful.
In today’s world, it is more difficult than ever to get a
buyer’s attention. We’re basically blind to billboards and deaf to television and radio ads because we’ve heard and seen too much of them. Even the original web ads, those huge banners, have become a thing of the past because users hate them. But, subtle advertising as part of a useful tool or tip is a successful method of gaining a buyer’s attention, and is likely to be even more effective over the next several years.
“Do it yourself” applications are also great ways to improve business. For example, many photo shops will allow you to create your own cards, calendars, and keepsakes right on their site.
You simply upload the pictures you want to use, choose a template and order and pay online. The items can then be shipped directly to you.
As you can see, the possibilities for creating your own applications as advertising devices for mobile users are nearly endless. Spend some time reviewing the suggestions here as well as searching online for more ideas. Once you have a list of possible applications in mind, you can sit down with a programmer to determine the costs, timeframe and materials required to get the job done. Applications are short term investments that can bring in new and repeat business over a long period of time.
Business owners, both brick & mortar and Internet are always concerned about creating new business and repeat business. In addition, it’s critical in today’s technology-savvy marketplace to appear fresh and up to date, regardless of your specific business.
The 5G network for mobile phones and all the capabilities this system brings is truly creating a revolution in how consumers and business people work and live. Internet-capable mobile devices have significantly expanded the computer age – which was a revolution in itself.
It is difficult to know what the future holds in wireless innovation. However, it is clear that this technology is continually evolving at Warp Drive and becoming
more of a force in our lives. The time to determine how you will use this force to increase your business is NOW.
As The Vice President of Google, Vince Gert, stated he believes that the internet’s future lies in mobile users, not users from the desktop. If this is true, business owners, particularly those that rely on their websites for business, cannot afford to miss out on this segment of the population. It’s critical to keep up with the trend as it grows, and before your business appears out of touch.
It is our hope that we have helped you understand how useful wireless applications can be to your business and that we have given you some ideas for how to find your own niche in the world of mobile phones and computing. We hope that we’ve helped you see that making changes to your business will help improve your selling presence with wireless
users is not so difficult. My word to you is this. If a chicken farmer, from the woods of North Carolina can do this. (And he has and he is) So Can You.
Many companies out there can help you succeed in this niche, whether you want to sell with popular existing internet applications. Or use text messaging from your computer to other folks cell phone to your advantage. Create your own unique application to set you apart from the crowd. The possibilities are as unique as your business itself.
Allow me to share my thanks, once more, for your investment in your business, by getting this White
Paper THE FUTURE IS YOURS HAVE GREAT SUCCESS
From Our Home to Your Home. We Speak and Declare Blessings.
Walter L. Scheu Sr., ThD